Put your cuss words to good use

If the trolls over the internet were to be taken seriously, one would certainly belive cussing never did you any good. Most of us would agree, using profanity magically makes us feel better about the situation for a few moments. Twitter, the micro-blogging website, is abuzz with new ideas is, now witness to @Swearbox.

B****, Y U NO Cuss?

The Charity Swearbox, (@Swearbox) is a positively minded venture that provides Twitter users a way to right their verbal wrong.  Founded by James Dow (@jamesscdow), Jay Gelardi (@jaylardi), and Rameet Chawla (@ramneet), Charity Swearbox was initiated in May 2010 with a simple motive to make a difference in the society through simple measures. “Jay is a particularly foul mouthed young man and I believe the idea came to him initially when thinking about just what to do with all his tweets with swear words in”, claims Dow. The duo came up with the idea while working together at Agency Republic in London. Dow finally contacted Ramneet Chawla (@ramneet) in New York City who seemed interested by this idea who helped developing this website.

Your online swear-box creator: James Dow,
one of the founders of  Charity Swearbox

“We both left the agency, I became a freelancer and he (Gelardi) moved to Australia. I developed the idea further in his absence, which included wire framing and working our user’s journeys” explains Dow. “After I had planned it all out on paper I worked with a friend of mine, Bobby Evans who runs Telegramme, a talented Illustration and Design Studio. He helped me create a brand look and design the site as you see it now. We always wanted to focus on the good deed rather than the swear words themselves.” 

By signing up for SwearBox, users pledge to donate £1 (about $1.55) or any other amount they wish to donate. The site tracks your swear in tweets and tells you cuss words your use the most. At, the end of each week, they drop you a mail asking you to pay up, via PayPal. The site doesn’t take itself seriously, since it encourages its users to tweet swear words according increase donations.

SwearJar, which is nested under the 50-50 project, focuses its efforts to improve the famine conditions in East Africa. According to UN reports, a child dies every six minutes in East Africa with 12 million people at risk.

Dow adds that it is early days for the project, since the website has just started off. They team plans to add more charities very soon and hope that will spur on more donations. Many users have paid up and it is I think it’s important we keep working on maximising the amount of people the revisit the site and donate.

On a given day, the site is able to contribute around $ 400- $ 500 and has collected $16208.00 so far. 

When asked Jay Maniyar (@jayblawgs), a 24-year-old what he thought about this idea, “This is a creative way of getting people to not fret upon losing some money. For a good cause. I hope Twitters diverse audience responds to such a scheme.”

Till then, armchair critics can troll the internet, cuss anonymously and safe in the knowledge that it is for a good cause. Effin’ marvellous, anyone?